Skincare routine for a beard shave. (Image: Unsplash)

Many men believe women are more likely to need to be aware of skincare as such products are generally marketed to women.

Nowadays, males still typically associate skincare with beauty and makeup as “feminine” topics.

In addition, many males find it hard to maintain a skincare routine, as they don’t have extensive knowledge of what is and isn’t good.

Setting up a skin routine should not be challenging, as it does not need to be a complex and long routine.

Starting with a good, non-fragrance face wash and moisturiser already counts as you begin a skincare routine.

Everyone should start taking care of their skin as early as their 20s.

Here are some of the best skincare brands that are for men:

Lumin skincare

Lumin is a “premium care for the premium man” skincare brand formulated with top-of-the-line ingredients and has been through thousands of consultations with skincare experts in South Korea.

They offer a free trial promotion that allows you to patch-test the products and see if they are suitable for your skin type.

This is helpful to begin a new skincare journey with any brand, plus Lumin has been featured in GQ, Vogue, Forbes and many more.

Kiehl’s simple men’s skincare

Kiehl’s has a wide selection of products on their website, and a whole section focused on men’s skin.

Their vision is to give men a proper skincare routine that “goes far beyond washing with bar soap.”

Their products allow male skincare beginners to start their skin journey. With their “facial fuel energising” products, you can have smooth and healthy skin with minimal effort.


Horace is a natural facial skincare brand formulated for all skin types.

Their products only use clean ingredients, leaving out harsher ones that could damage your skin.

Their website offers a skincare quiz that allows you to figure out what skin type you have, which is perfect since many men need to learn what skin type they have.

The quiz will then recommend necessary products that are tailored to your skin.


Even though most of Clarins advertisements cater to women’s skincare, they have a men’s skincare line.

They offer a low-maintenance skincare routine for men that will only take under five minutes, leaving your skin glowy and healthy.

One of their most popular products is their eye serum which helps brighten the skin under your eyes.

The Ordinary

The Ordinary is a brand that appeals to all skin types and will have a product for any skin concerns you may have.

The products are formulated with natural extracts that leave your skin looking radiant.

They have a facial kit full of great skincare products that would be perfect for a gift or even for skincare beginners. The brand has also appeared on British GQ multiple times.