Nottingham based company Open Attire are set to hit their 30,000 sale within the coming weeks.
Open Attire sells high end designer brands on Instagram and has racked up over 100,000 followers on Instagram.
They were designer clothing outlet of the year 2021 awarded by Prestige Awards.
Co Founder and Co Director Elliot Webb, 22, said the following:
“30,000 orders for us is something I never imagined.
“When starting something as a hobby there is always that hope of it growing into a full time income but you never quite see it as realistic, it’s more of a gradual change over years.
“To have personally packaged and shipped out 30,000 orders is an amazing feeling! Now we will be pushing forward to 50,000.”
Elliot was not keen on essay writing so he decided to form Open Attire as part of his extended project during sixth form.
Himself and his best friend began by selling second hand clothing based around their passion for high end fashion on eBay and Depop.
They wanted their own market and audience and started to put emphasis and a shift towards Instagram and a website.
Elliot plans to make external investments to diversify and protect his company from over exposure to one market.