Image: Influencers flocking to Dubai have been trapped there after the UK travel ban announcement

Just imagine. You wake up and it isn’t raining, dull and isolated. I’ll just let that sink in a for a moment. Got it? Run with me on this one even if you can’t. The influencers of the world have decided that Dubai is their Mecca, which isn’t too geographically far away from actual Mecca, and that they shall pout on loop there forevermore.

The announcement came recently that the city in the sand had been added to the UK’s travel ban and reaction from the influencers ‘stuck’ out there was nauseating. While people in this country are shivering in fear of Covid and the cold, the army of teeth-whitening salespeople ironically complained of being stuck in the sun by a pool.

I mean, I sort of get it. The government allowed all of these people to swap their fake tans for real ones, so if they have the money and gumption to do it then there was nothing legally to stop them. Saying that, it’s only actually illegal to give under-five’s alcohol and I wouldn’t recommend getting your year one students a bit boozy. I may have slightly gotten off topic there, but my point is you shouldn’t necessarily do it just because it’s legal.

Then comes the gloating. Now there’s the main issue; the throw-your-head-back-and-laugh attitude to flights being cancelled from Dubai to the UK. I wonder how many Boomerang glass-clinks they can do before they run out of money? But more importantly… Will the public opinion turn on them?

We can buy our nude-tracksuits without them. We can make our skin look more shiny and then less shiny with products bought online without them and boycott the influencer. The power that the influencer now has is quite worrying. I suppose it started with the Kardashians- who promote their own products and now receive around $1 million per sponsored post – but that’s maybe a rant for another time.

Image: Love Island’s Molly Mae Hague and Tommy Fury on their holiday to Dubai in December (Featured on Molly Mae’s YouTube channel)

Or is it? Can this power be harnessed? Can the NHS get behind this trend? Could we have NHS influencers? I know that might sound like a stupid thought… But Alex the doctor sort of already is one. Granted, he makes a lot of private and personal promotions that line his scrub pockets but the template is there.

I know it’s not as if the NHS needs a massive exposure campaign because you’d be hard pushed to find anyone who didn’t know it existed. But if young people interested in Molly Mae and Tommy Fury could be invigorated with knowledge of the struggle that the NHS is facing, then maybe there would be a new passion to save it.

I’m not suggesting that we have teams of pouters selling lip fillers on the NHS but the platforms that these influencers have could become a vehicle for change. America’s vote for Trump and the Vote Leave campaign both showed that social media can be used as a world-changing marketing tool. Maybe the old adage of “if you can’t beat ‘em, join ‘em” could be employed and these tactics could be used for good.

For the moment though, Dubai can have the sculpted, orange people to think about what they’ve done. I do hope their Wi-Fi goes down though.