Image: Reduced price sandwich

We all love a bargain don’t we? If you come out of a supermarket with peri peri chicken, a bag of chopped greens and some croissants for £3.47 less than you would normally pay- you have a spring in your step for the rest of the day.

That’s fine. I do it all the time. I bought a freshly baked baguette yesterday for 25p and some normally extortionately priced- but delicious- sausages for 89p. As that is the majority of diet anyway, that’s a big win for me.

There is the issue sometimes of buying things you don’t necessarily want. I ate a higher quantity of Pastel De Nata (Portuguese tarts) in the last week than I have in my entire life because they were reduced. You see the little yellow sticker and you see red. The congregation of thrifty consumers eyeball each other as they nervously scan the yellow sticker section, waiting until they see the appropriate price decrease and then they pounce. The thrill is unparalleled.

However, is it as thrilling as it is for the shops?

Image: Yellow sticker foods will be binned if not eaten on the day

There’s all this food throughout their shops that would have no other use than to be binned within the day. If you make this food cheaper, not reduced to a penny or something ridiculous like that, but enough to make a shopper think it’s cheap enough- and present it as though it’s a haul of fish just pulled aboard a trawler boat… You’ve got a sale.

It’s an app now too. ‘Too Good To Go’ was developed as a way for takeaways and food places as well as supermarkets to sell off their food about to go off at reduced prices. The argument you can make is that of sustainability and combating food waste (as was the purpose of ‘Too Good To Go’). I don’t have an issue with that. Slaughtering a chicken, making it Katsu (however you do that) and then eating it is a better final outcome than throwing it straight into a hole in the ground.

What gets me a bit frustrated though is the extra moneymaking. Although this is food is at a reduced cost, so therefore a cheaper alternative, if this is the only option for people who can’t afford to spend much money on food- then why is it not cheaper or free if it’s going to be thrown away soon anyway?

I understand that the shop has overheads and the food has production but not all of it sells anyway and there can’t be much profit on these items otherwise all food would cost 87p. Maybe they do make profit on the reduced items and normal priced food is marked up enormously I don’t know.

The point being, donate the food! Don’t throw it away. But don’t sell it either. Donate it. Put up a table outside with a fridge next to it and let people who need it just take it. If people don’t want all of it- fine but there’s only one thing people like more than a bargain and it’s free things, so I doubt it.