Shopping from small businesses in Nottingham could help “Save Christmas”, according to a campaign backed by Nottingham Building Society.

Last Saturday, December 5, marked another year of Small Business Saturday, a campaign that encourages consumers to shop local and support small businesses in their communities.

Anneke Love, owner of Nottingham-based wellness brand Live with Love, said: “Supporting your local and independent businesses has never been as important as now as it helps give your community a boost and helps support the livelihoods of those who run the business.

“There are so many wonderful local businesses in Nottinghamshire selling a variety of unique products to discover this Christmas and beyond for everyone.

“And yes, it is true, we really do a happy dance when someone purchases a product!”

Nottingham returned into tier 3 on December 2, but shops have remained open under new restrictions.

Michelle Ovens, director of Small Business Saturday UK, said: “More than ever, it is a key moment to shine a spotlight on small businesses and the important contribution they make to our nation.”

New research from Nottingham Building Society suggests only 6 per cent of people plan on spending more on Christmas presents than last year.

Will Davies, head of propositions, said: “Our research shows that because of the coronavirus crisis, people will be focusing more on the true meaning of Christmas this year, and there will be less spent on presents.”

Allie Redmond from the Nottingham said: “Many small businesses may have struggled this year due to the pandemic.

“We are aiming to boost local spend and Christmas cheer at the same time.

“Shopping local and community spirit is part of our DNA” .

Due to the pandemic, many small businesses have moved online allowing access from home.

Stuart Isbister, managing director at garden decor store The Worm that Turned, said: “People need to think on what a world might be like with one retailer like Amazon calling all the shots.

“They also need to think about which companies they’ve found this year and what we truly value.

“Nearly every business starts small.”