New purple Waterstones store

Book lovers flocked to the new shop on West Bridgford’s High Street on its opening day.

On Saturday, 8 December, West Bridgford welcomed the UK’s first ever purple Waterstone’s to its town centre.

The opening ceremony drew in large crowds of customers and shop assistants say the flow of customers has barely slowed down since.

Staff serving customers in the busy store.

Rushcliffe Borough Councillor for Radcliffe-on-Trent, Roger Upton had the honour of cutting the ribbon and officially opening the popular bookstore to the public.

Polis Loizou-Denyer, who works at Waterstones said: “Saturday was extremely busy, there were crowds gathering outside and we were rammed throughout the day.”

As Christmas approaches, Polis says there have been a lot of festive shoppers in-store looking to buy stocking fillers.

A selection of books in store

The most popular purchases since opening have been children’s books, in particular The Ice Monster by David Walliams and Michelle Obama’s autobiography, Becoming Michelle Obama.

A bestseller at Waterstones since opening


Waterstone stores that are located throughout the UK are traditionally black in colour, however, the new West Bridgford store differs at it is in the colour purple.

“The store looks great inside and out.”
Kay Wilson, Customer

Kay Wilson, 52, from East Leake, was delighted at the recent store opening and said: “I have always loved shopping at Waterstones and it’s great that there is now one so close to me”.
She added that: “The store looks great inside and out and there is plenty of space to enjoy my time shopping”.

Polis expects the store to be extremely busy over the festive period. Below are the opening hours so you don’t miss out.

The store will be open 9am-5.30pm Monday-Saturday and 10.30am-4.30pm on Sundays.
You can contact the store on 01158559343.
Or you can also email them on

The store also stocks other items such as small toys, cards and stationery.