Lush has made 14,600 limited edition orangutan soaps to fund the restoration of 50 hectares of palm plantation back to native forest in Indonesia
The campaign, launched by the Sumatran Orangutan Society, has seen Lush Nottingham sell out of each and every one of their limited-edition orangutan soaps.
The soap launched on 24 November and costs £8.25 – with every single penny going towards the Sumatran Orangutan Society (SOS) in order to help restore a section of native forest on the edge of the Leuser Ecosystem in Bukis Mas, Sumatra.
The aim of this movement is to raise awareness of just how close to extinction these animals are, and how customers can help.
There are just 14,600 Sumatran orangutans left in the wild, so this winter time, Lush has produced exactly 14,600 of these soaps to sell across Europe, including Nottingham’s Clumber Street store.
Rebecca, a worker in the Nottingham store said: “Social media really helped us to sell this product as a lot of our customers have come into the store kind of already knowing about the product and seeking to buy it”.
She added: “It has been very popular, we have sold out of our limited stock.”
Simon Constantine, Lush Perfumer and head of ethical buying, has since committed to removing palm oil from Lush’s soap bases to try and rectify some of the damage that has already been done.
To find out more about Lush’s work with SOS go to, https://uk.lush.com/article/orangutan-soap-when-theyre-gone-theyre-gone
To learn more about SOS’s work, or donate to the cause, go to https://www.orangutans-sos.org/ .