For the third year running, an international week-long campaign is aiming to raise awareness of unethically produced clothing.

Fashion Revolution Week, April 24 to 30, promotes the improvement of working conditions and wages in honour of the 1,138 workers killed in the Bangladesh, Rana Plaza factory collapse in 2013.

Nottingham city centre is home to a variety of independent clothing stores, including: Braderie, Cow, Wild, and Stick & Ribbon.

Braderie, Pelham Street
Braderie, Pelham Street

Vintage clothing store Braderie, have shops in Leamington Spa and Birmingham but the Nottingham branch is the retailer’s flagship store.

Braderie restock their shelves twice a week, with clothes imported from across Europe, sourced from a Birmingham wholesaler.

Kirsty Greaves, 25, online creative manager at Braderie, said: “The topic isn’t brought up as much as it should be.

“I think we are all blindfolded because if we knew where things were made we would be more aware and less likely to support unethically made products .”

Cow, Carlton Street
Cow, Carlton Street

A favourite amongst the city’s student population, Cow is a vintage clothing and accessory retailer with stores in Sheffield, Manchester and Birmingham.

Betty Grieves, 19, sales assistant at Cow, said: “I think society are numb to it, people are disconnected from where we get our clothes from.

“We are used to a competitive market so we just seek the cheapest price, its only when people watch the documentaries that they are made aware of the scale of the issue.

“I think Broadway should promote ethically sourced clothes more, maybe then people would be more aware.”

Sales Assistant, Betty Grieves
Sales Assistant, Betty Grieves

Danny Hornby, 21, media student, said: “I don’t think about where my clothes come from, I shop anywhere, whether it’s a charity shop, an independent or a mainstream branch, I just look at the price and design then if it fits I’ll buy it.”

Celebrities such as Stella McCartney, Lily Cole, Lauren Laverne, and Emma Watson have all backed the movement by taking part in the hashtag #WhoMadeMyClothes.

For more information visit Fashion Revolution Week’s website. 

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