Valentine’s Day is just around the corner and shops, restaurants, hotels, jewellers, lovers, partners and secret admirers are all preparing for the romantic holiday.

Fast forward to the day itself. Waking up in the morning with the scent of love in the air. The anticipation of what your other half has got you or what they have planned. The thought of red roses, jewellery and a fancy evening engulfing your mind.

Suddenly, you open your eyes, there it is. Beautiful red roses staring at you right in the face, next to it, a gorgeous red satin gift with your favourite brand engraved on the box. You know what this means – the most romantic day of the year has arrived.

But are we forgetting the true meaning of the day? Or has it become an overly commercialised flurry of buying expensive gifts and forced affection?

What would the day be without red roses and gifts? In this current lead up to the big day high streets are filled with red hearts, flowers, cuddly toys and cards. A constant reminder that the day is almost upon us.

v-day-2

All red for Valentine’s Day

My question is, why isn’t every day a time for affection and to show your partner that you truly appreciate them? Is it only a once a year thing? Sorry ladies and gents, you can only be showered with love once a year.

And how about those singletons out there, or those newly in a relationship? I bet you cannot wait for those card shops to go back to normal, right?

Valentine’s Day seems to be getting bigger and bigger every year. The day has turned into another way for companies to have an increase in average spend, for them, it is the next money-making “holiday” after Christmas.

Imagine, for those of you in a relationship, waking up on Valentine’s Day morning with no sight of flowers or chocolates? It would be World War Three.

With the likes of Instagram and Facebook, it has almost become a competition to see who can have the most “romantic” day.

And for those who are not madly in love this year, it could possibly be the loneliest date on the calendar for you.

Essentially, because of these commercial aspects of this holiday, the true meaning of the day has become more about gifts and expensive days out rather than affection.

Will Valentine’s Day ever go back to its original routes of true romance?