A new exhibition to celebrate beauty brand No7 which launched in Boots store in 1935 looks at the demands of the changing woman in the past eight decades.
The exhibition at Nottingham’s Lakeside Arts, University Park, features previously unseen material from the Boots archive and outlines key moments in the brand’s history such as the use of gold packaging to “add a touch of glamour to every woman’s dressing table. ”
Richard English, 66, from Beeston and a gallery enthusiast said: “I was keen to have a look, as kids we used to visit the old store and nosey round”.
The brand has also catered for the modern woman’s recent campaigns to be honest in its marketing so chose in 2011 not to Photoshop or airbrush models.
A time line above the display outlines important events like the first female professor in 1939 and the introduction of equal pay in 1970.
The gallery interior is similar to the model of the Tardis in a square room with a hexagonal display case, much like the control board but instead of dials different products are displayed through the decades in each section.
Emma Russell a student from Shropshire studying art history managed the display said: “Now I’m living here I have a sense of pride in the brand and I can see some products my mum used”.
Starting with the 1940s the ad campaign entitled ‘War paint’ is displaced and features two original products and employee training notes.
Further accounts of the employee training is documented in a photo which shows the employees training at desks applying make-up.
The 50s section focuses on every day beauty with its gold packaging by the 60s ‘Glam to Go’ was the ad campaign focusing on handbag sized products.
In the 70s they introduced individual compacts by the 90s a men’s range was launched and colourful eye-shadow pallets featured, and the brand aimed to cater for a range of skin tones.
The gallery brings to life the woman behind the campaigns and the stories of those involves in designing manufacturing and selling as the modern woman has demanded throughout the years.
The exhibition runs until April 17.