Nottingham beauty Alicia Hoad is looking to make it into the semi finals of Miss England.

The 23-year-old from Bridgnorth Drive, Clifton, entered the competition after being persuaded by friends and family.

She has since attended auditions in Leicester where a catwalk and photoshoot was involved.

However, she says her passion for fundraising is what drove her to enter: “I am big on people being kind, and if this provides a platform for me to change one person’s  life in any way, be it raising money for cancer research or giving a girl the confidence to be comfortable in her own skin, I’m there.”

The Miss England Beauty Pageant, formed in 1928, runs alongside Miss Wales, Miss Northern Ireland, Miss Scotland and gives the winners the chance to go on and compete in Miss World.

On the opportunity to compete outside of the country she said: “I would love to have the chance to represent the country in Miss World. But having fun, and inspiring people to be themselves is important to me and raising money for charities wherever I can.”

Alicia, who works as a designer at a children’s clothing company in Leicester and did a fashion degree at the city’s De Montfort University,  explained how pageants have adapted to modern times away from the stereotypical image media, films and TV have created.

She said: “The different categories of the pageant have included fitness boot camps, intelligence tests, optional Miss Beach Body.

“I  feel that this shows that Miss England has moved with the times, not basing so much on what you look like any more. There are  lots of avenues you can enter or not enter at your discretion.”

Text MISS SEMI 16 TO 63333. Texts cost 50p  and you can vote up to 30 times a day from any one number.

  • Words by Katherine Steyn